Chennai Becomes Home to TimeVallée’s Most Immersive Luxury Watch Boutique in India

Swiss multi-brand luxury watch retail concept TimeVallée has unveiled its third boutique in India — this time in Chennai, in collaboration with Art of Time, one of India’s leading luxury watch retailers. Building on its successful 2024 debuts in Mumbai and Bengaluru, TimeVallée’s new Chennai boutique stands as the most spacious and immersive in India to date, setting a fresh benchmark for luxury watch retail in the country.

Located in the heart of Chennai, this 340 sqm boutique spans three levels, offering an unparalleled blend of heritage and contemporary design. Its striking façade, featuring a large LED screen projecting the latest Swiss watch releases, invites visitors into a space that celebrates fine watchmaking. Signature TimeVallée design elements, including the watchband-inspired marquee and golden champagne-toned tubes, define the boutique’s sophisticated interiors.

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The first floor showcases an exceptional selection of Swiss luxury watch brands, including Baume & Mercier, Bvlgari, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, and Roger Dubuis. The second floor houses the innovative Time Café, where clients can indulge in curated lifestyle experiences designed to deepen their passion for horology. Here, visitors can explore interactive concepts and discover the art of living through the lens of watchmaking.

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Exclusive Watch Collections and Experiences 

The Chennai boutique offers exclusive Swiss watch collections and horological experiences that cater to both seasoned collectors and first-time buyers. From the timeless elegance of Cartier to the avant-garde spirit of Roger Dubuis, the selection promises to elevate Chennai’s position as a destination for luxury watches in India.

Opening its third boutique in less than two years reflects TimeVallée’s commitment to expanding its footprint in India, driven by its guiding philosophy, “Heritage and Beyond.” Needless to say, the grand opening marks the beginning of a new chapter for luxury watch retail in South India.

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A Partnership Redefining Horology in India

The launch of the Chennai boutique also underscores the strong partnership between TimeVallée and Art of Time, a collaboration that is reshaping luxury retail experience in India. Founded in 2015, Art of Time pioneered the ‘shop-in-shop’ concept boutique, revolutionising how luxury timepieces are presented in the country.

“Our retail concept has been warmly embraced by horology enthusiasts across India. This positive response is leading us to open our third store in the country. As always, we have challenged ourselves to design innovative luxury spaces, a project made possible through our collaboration with Art of Time,” says Hélène Maslin, Deputy CEO of TimeVallée.

Adding to this, Bharat Kapoor, Director of Art of Time, shares, “We are honoured to partner with TimeVallée in opening this new boutique and we are looking forward to welcoming our clientele as well as watch enthusiasts who are keen to develop their passion.”

Gaurav Bhatia, Director of Art of Time, further emphasises the brand’s customer-first approach, “At the heart of our approach is the belief that our customers are part of our family. This philosophy is encapsulated by our core value of ‘We grow, you grow,’ which guides us in building meaningful relationships and achieving shared success.”

This ethos continues to shape the brand’s strategy, reinforcing its commitment to cultivating trust, loyalty, and long-term engagement.

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