brands

Maurice Lacroix

Founded in:
1889
Headquarters:
Zurich, Switzerland

Maurice Lacroix is a Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zurich. Since 1989, when Maurice Lacroix bought the Queloz case manufacture, all watch casings are made on-site. The "Masterpiece Le Chronographe," equipped by the ML106 movement, was released by Maurice Lacroix in 2006. They have released a number of manufacturing movements since then, including an automated movement in 2011. The size of the watches has increased as a result of the change to manufacturing movements, and they now have a more "modern" or "industrial" appearance.

Maurice Lacroix
Maurice Lacroix Reveals the New 39 mm AIKON Skeleton Urban Tribe Timepiece
Aaron Jacob

Maurice Lacroix Reveals the New 39 mm AIKON Skeleton Urban Tribe Timepiece

August 24, 2023

The brand has unveiled a new timepiece with a fully engraved case and bracelet. Urban architecture provided the inspiration for the watch

Maurice Lacroix Showcases the New AIKON Automatic Collection in Cool Summer Colours
Aaron Jacob

Maurice Lacroix Showcases the New AIKON Automatic Collection in Cool Summer Colours

July 7, 2023

The latest series offers options galore in terms of dial colours and case sizes. It is perfect for men and women, who prefer elegant, uncomplicated watches

Maurice Lacroix PONTOS S Diver Stages a Comeback, and How!
Rajrupa Biswas

Maurice Lacroix PONTOS S Diver Stages a Comeback, and How!

June 2, 2023

The dial has sharper and more prominent indexes and minute markings now. In fact, every detail has been optimised for clear readability

Maurice Lacroix Launches Latest AIKON Master Grand Date Watches in 4 New Colours
Aaron Jacob

Maurice Lacroix Launches Latest AIKON Master Grand Date Watches in 4 New Colours

April 19, 2023

The four new dial colours make all the difference to the collection. Each variant is limited to just 50 pieces

Maurice Lacroix Breathes New Life into the AIKON Quartz Collection
Rajrupa Biswas

Maurice Lacroix Breathes New Life into the AIKON Quartz Collection

April 6, 2023

The latest releases include new dial options for AIKON Quartz timepieces, available in 35 mm and dual-tone 40 mm sizes

Maurice Lacroix Unveils Redesigned Pontos Day-Date Watches
Aaron Jacob

Maurice Lacroix Unveils Redesigned Pontos Day-Date Watches

March 16, 2023

With minute adjustments, Maurice Lacroix has managed to make the latest Pontos collection all the more elegant

Dial ‘M’ for the Brand New Pontos Chronographs
Aaron Jacob

Dial ‘M’ for the Brand New Pontos Chronographs

March 3, 2023

Maurice Lacroix has just unveiled two new Pontos variants in the signature 43 mm stainless steel case