brands

Tag Heuer

Founded in:
1860
Headquarters:
St-Imier, Switzerland

A Swiss luxury watchmaker that designs, manufactures and markets watches, Tag Heuer began as Uhrenmanufaktur Heuer AG and was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. TAG Heuer's current lines include Formula One, Aquaracer, Link, Carrera, Monaco, Connected, Autavia, and Heuer Heritage. TAG Heuer Connected also offers its own app, which principally offers several custom TAG Heuer watch faces, including "Three-Hand", "Chronograph", "GMT", "Themed", "Ambassador" and "Exclusive" watch faces.

Tag Heuer
TAG Heuer Partners with Team Ikuzawa and Bamford Watch Department to Create a New Racing Chronograph
Aaron Jacob

TAG Heuer Partners with Team Ikuzawa and Bamford Watch Department to Create a New Racing Chronograph

September 26, 2023

The latest 42 mm timepiece sports a striking red-and-white combination, honouring Tetsu Ikuzawa’s motor racing legacy

GPHG 2023: These Chronograph Nominees Show Exceptional Technical Finesse
Aaron Jacob

GPHG 2023: These Chronograph Nominees Show Exceptional Technical Finesse

September 22, 2023

Measuring elapsed time intervals with precision is one of the most challenging functions of a chronograph. The GPHG 2023 chronograph nominees rise to the challenge

The TAG Heuer Monaco Chronograph Now Gets a Grade 5 Titanium Case
Aaron Jacob

The TAG Heuer Monaco Chronograph Now Gets a Grade 5 Titanium Case

September 18, 2023

The new Night Driver edition maintains all features of the classic chronograph, adding more “darkness” to the overall look

GPHG 2023: A Closer Look at the Nominees in the Sports Category
Amrita Lall

GPHG 2023: A Closer Look at the Nominees in the Sports Category

September 11, 2023

The six nominees include the charming IWC Ingenieur Automatic 40 and the bold TAG Heuer Monza Flyback Chronometer, among others

GPHG 2023: Meet the Nominees for the Iconic Timepieces Category
Rajrupa Biswas

GPHG 2023: Meet the Nominees for the Iconic Timepieces Category

September 8, 2023

The Iconic category recognises watches that have had a significant and enduring impact on watchmaking and the market for over 20 years

Introducing the TAG Heuer Carrera Chronosprint x Porsche ‘Glassbox’ Variants with a Twist
Aaron Jacob

Introducing the TAG Heuer Carrera Chronosprint x Porsche ‘Glassbox’ Variants with a Twist

September 8, 2023

The new TAG Heuer Chronosprints are well-refined chronographs, celebrating the 60th anniversary of the two legendary brands

Independence Day Tribute: Exploring the Rich Legacy of Indian Numerals in Watchmaking
Rajrupa Biswas

Independence Day Tribute: Exploring the Rich Legacy of Indian Numerals in Watchmaking

August 16, 2023

This Independence Day, let us celebrate India’s invaluable contribution to the world of horology numerals that have become an integral part of the watches we cherish

Introducing the TAG Heuer Monaco Chronograph Racing Blue Watch
Aaron Jacob

Introducing the TAG Heuer Monaco Chronograph Racing Blue Watch

July 28, 2023

The brand’s latest Monaco Chronograph pushes the boundaries of fine watchmaking. It now comes as a 1000-piece limited-edition model

Think Pink: Barbie Cast Shows off their Wrist Candies
Aakriti Jadwani

Think Pink: Barbie Cast Shows off their Wrist Candies

July 14, 2023

Ryan Gosling, Will Ferrell, and Nicki Minaj sport their Barbie-core watches, thereby upping the style game on the red carpet

TAG Heuer Honours its Nautical Legacy with the Newest Skipper
Amrita Lall

TAG Heuer Honours its Nautical Legacy with the Newest Skipper

July 14, 2023

The latest take on the iconic chronograph, this unmistakably modern Carrera Skipper stays true to the spirit of the original

Only Watch 2023: 10 Timepieces that Have Caught Our Attention
Aakriti Jadwani

Only Watch 2023: 10 Timepieces that Have Caught Our Attention

July 3, 2023

From a Gérald Genta Mickey Mouse timepiece to Hublot’s first ever central tourbillon watch, here are GMT India’s top picks from the forthcoming auction

Hall of Fame: How Hollywood Legends Turned these Luxury Watches into Superstars
Rajrupa Biswas

Hall of Fame: How Hollywood Legends Turned these Luxury Watches into Superstars

June 29, 2023

From Paul Newman to Pierce Brosnan, several famous personalities became unofficial ambassadors of iconic luxury watches

Smarter and Faster: Tag Heuer Releases its Latest Connected Calibre E4 Collection
Aaron Jacob

Smarter and Faster: Tag Heuer Releases its Latest Connected Calibre E4 Collection

June 21, 2023

Both the 45 mm Bright Black Edition and the 42 mm Golden Bright Edition smartwatches feature rich black-and-gold colourways and customisable faces

TAG Heuer Releases 3 New Monaco Chronographs to Celebrate One of the Grandest F1 Races
Aaron Jacob

TAG Heuer Releases 3 New Monaco Chronographs to Celebrate One of the Grandest F1 Races

May 30, 2023

These 39 mm watches, sporting skeleton dials, have been crafted from grade 2 titanium

TAG Heuer Showcases New Aquaracer and Carrera Collections at Watches and Wonders 2023
Aaron Jacob

TAG Heuer Showcases New Aquaracer and Carrera Collections at Watches and Wonders 2023

March 28, 2023

The Swiss luxury watchmaker has unveiled two new Aquaracers and four new Carrera models, all displaying cutting-edge technology

Watch NFTs and the Metaverse of Madness
Aakriti Jadwani

Watch NFTs and the Metaverse of Madness

February 17, 2023

NFTs are making their presence felt in the world of horology. But are watch NFTs a touch of genius or a risky investment?

TimeVallée Opens its First Middle East Flagship Store in Qatar Duty Free
Aakriti Jadwani

TimeVallée Opens its First Middle East Flagship Store in Qatar Duty Free

February 8, 2023

The luxury multi-brand store at the airport seeks to align its retail goals with Qatar Duty Free’s objective of offering a magical shopping experience

LVMH Watch Week 2023: TAG Heuer Debuts Exciting Novelties
Rajrupa Biswas

LVMH Watch Week 2023: TAG Heuer Debuts Exciting Novelties

January 12, 2023

At LVMH Watch Week 2023, TAG Heuer puts forth bold new designs, reinventing iconic models with cutting-edge technology and innovative style

TAG Heuer, Mario Kart Launch Limited Edition Chronographs
Aaron Jacob

TAG Heuer, Mario Kart Launch Limited Edition Chronographs

December 22, 2022

TAG Heuer has unveiled two limited edition chronographs for all Mario fans, bringing the iconic game on your wrist

TAG Heuer Unveils New Chronographs Honouring Porsche Carrera 911
Aaron Jacob

TAG Heuer Unveils New Chronographs Honouring Porsche Carrera 911

November 24, 2022

The new TAG Heuer limited edition chronographs in red and blue celebrate the 911 Carrera RS 2.7, launched 50 years ago