brands

TAG Heuer

Founded in:
1860
Headquarters:
St-Imier, Switzerland

A Swiss luxury watchmaker that designs, manufactures and markets watches, Tag Heuer began as Uhrenmanufaktur Heuer AG and was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. TAG Heuer's current lines include Formula One, Aquaracer, Link, Carrera, Monaco, Connected, Autavia, and Heuer Heritage. TAG Heuer Connected also offers its own app, which principally offers several custom TAG Heuer watch faces, including "Three-Hand", "Chronograph", "GMT", "Themed", "Ambassador" and "Exclusive" watch faces.

TAG Heuer
Watches and Wonders 2025: TAG Heuer Reimagines its Iconic Carrera Day-Date and Formula 1 Collections
Aakriti Jadwani

Watches and Wonders 2025: TAG Heuer Reimagines its Iconic Carrera Day-Date and Formula 1 Collections

April 1, 2025

The latest Carrera Day-Date and Formula 1 models steal the show at the ongoing watch gala in Geneva with their redefined aesthetics and functionality

LVMH Watch Week 2025: TAG Heuer Kicks off the Year with New Additions to Five Lines
Aakriti Jadwani

LVMH Watch Week 2025: TAG Heuer Kicks off the Year with New Additions to Five Lines

January 21, 2025

The novelties include TAG Heuer Carrera Chronograph, Carrera Chronograph and Tourbillon, Carrera Chronosprint x Porsche Rallye, Carrera Date, and TAG Heuer Formula 1

GMT India’s Favourite Picks: The Hottest Watches of 2024
Amrita Lall

GMT India’s Favourite Picks: The Hottest Watches of 2024

January 8, 2025

Our favourites from among 2024’s horological gems: a Cartier that tells time backwards, a special TAG Heuer tribute to a Formula One great, and more

TAG Heuer Set to Return as the Official Timekeeper for Formula 1 in 2025
Aaron Jacob

TAG Heuer Set to Return as the Official Timekeeper for Formula 1 in 2025

January 7, 2025

This alliance will reignite the brand’s storied connection with the world’s most prestigious racing event, celebrating its 75th anniversary

The Unsung Hero of Watchmaking: The Ingenious Balance Wheel Explained
Aaron Jacob

The Unsung Hero of Watchmaking: The Ingenious Balance Wheel Explained

January 3, 2025

The accuracy of a mechanical watch relies heavily on the efficiency and stability of its balance wheel

See-Through Sophistication: The Skeleton Dial Revolution
Aaron Jacob

See-Through Sophistication: The Skeleton Dial Revolution

December 31, 2024

Unlike timepieces with typical displays, skeleton dial watches have an openwork design that reveals the intricate workings of the movement

Luminous Luxe: The Sunray Dials that Radiate Elegance
Aaron Jacob

Luminous Luxe: The Sunray Dials that Radiate Elegance

December 30, 2024

Sunray dials, widely praised for their brilliant aesthetics, add a dynamic sense of sophistication to watchmaking. These timepieces are proof

Winding back: The Top 5 Tourbillon Watches of 2024
Aaron Jacob

Winding back: The Top 5 Tourbillon Watches of 2024

December 18, 2024

Discover the year’s most innovative tourbillon timepieces that pushed the boundaries of haute horlogerie

High-Octane Collab: The New TAG Heuer Formula 1 Chronograph Celebrates 20 Years of Oracle Red Bull Racing
Aaron Jacob

High-Octane Collab: The New TAG Heuer Formula 1 Chronograph Celebrates 20 Years of Oracle Red Bull Racing

December 6, 2024

Since 2016, TAG Heuer has served as the official partner and timekeeper for the racing team; the latest Formula 1 chronograph strengthens the partnership

Viva Las Vegas: The New TAG Heuer Pink Monaco Chronograph Is Inspired by the Neon Lights of the Strip
Aaron Jacob

Viva Las Vegas: The New TAG Heuer Pink Monaco Chronograph Is Inspired by the Neon Lights of the Strip

November 21, 2024

The timepiece’s lightweight titanium case, finished with a sleek black DLC coating, ensures a contemporary design

Sapphire Crystal for Watches: A Deep Dive into its Beauty, Strength, and Application
Aaron Jacob

Sapphire Crystal for Watches: A Deep Dive into its Beauty, Strength, and Application

November 7, 2024

Sapphire is preferred for its clarity and scratch resistance. GMT India examines the pros and cons of using the material for watches

Remembering Ayrton Senna: The Latest TAG Heuer Carrera Chronograph Is a Heartfelt Tribute to the F1 Legend
Aaron Jacob

Remembering Ayrton Senna: The Latest TAG Heuer Carrera Chronograph Is a Heartfelt Tribute to the F1 Legend

November 4, 2024

Sporting symbolic colours, logos, and allusions to Formula One, the watch commemorates the icon’s 30th death anniversary

Porsche and TAG Heuer collaborate to introduce the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana
Aaron Jacob

Porsche and TAG Heuer collaborate to introduce the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana

October 11, 2024

The TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana pays tribute to a legendary race.

New Year’s Gifts: Top 6 Collectible Watches to Make this Holiday Season Unforgettable
Aaron Jacob

New Year’s Gifts: Top 6 Collectible Watches to Make this Holiday Season Unforgettable

October 9, 2024

As the New Year approaches, get ready to ace the gifting game with our expert guidance on choosing the perfect timepieces for your loved ones

Big Announcement: LVMH Becomes the Global Partner of Formula One for 10 Years
Aaron Jacob

Big Announcement: LVMH Becomes the Global Partner of Formula One for 10 Years

October 3, 2024

The French luxury goods conglomerate has officially announced its 10-year agreement with Formula One, set to begin in 2025

Colour of Speed: Introducing TAG Heuer Monaco Chronograph Racing Green
Aaron Jacob

Colour of Speed: Introducing TAG Heuer Monaco Chronograph Racing Green

September 20, 2024

The brand's latest 39 mm Monaco Chronograph tests the limits of watchmaking excellence. It is now available as a 1000-piece limited-edition model

At Full Throttle: TAG Heuer Releases Extreme Sport Carrera and Tourbillon Chronographs
Aaron Jacob

At Full Throttle: TAG Heuer Releases Extreme Sport Carrera and Tourbillon Chronographs

September 9, 2024

The newly launched Carrera Chronograph Extreme Sport variants strengthen the brand's standing in motorsport racing

Race to the Finish with the New TAG Heuer x Oracle Red Bull Racing Smartwatch: Performance at its Best
Aaron Jacob

Race to the Finish with the New TAG Heuer x Oracle Red Bull Racing Smartwatch: Performance at its Best

August 21, 2024

Combining innovation with speed, the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition aims to unleash your inner racer

Five Best Everyday Watches Launched in 2024
Aakriti Jadwani

Five Best Everyday Watches Launched in 2024

August 16, 2024

Level up your wrist game with these versatile timepieces that are perfect for your day-to-day activities

A Sustainable Way of Telling Time: The Rising Supremacy of Solar Watches
Aparna Ajith

A Sustainable Way of Telling Time: The Rising Supremacy of Solar Watches

August 13, 2024

Solar watches strike a balance between human needs and environmental responsibility. Let's explore how these timepieces function

Champions of Time: Five Brands with a Special Sports Connect
Amrita Lall

Champions of Time: Five Brands with a Special Sports Connect

August 2, 2024

GMT India takes a closer look at five horology brands and their inextricable links with the world of tennis, racing, football and more

Seconds that Count: A History of Timekeeping in the Olympics
GMT India Correspondent

Seconds that Count: A History of Timekeeping in the Olympics

August 1, 2024

GMT India looks at the timekeeping journey of the Olympics to explore how precision has shaped the narrative of the history of the Games

Top Six Chronographs that Will Set Your Pulse Racing
Aaron Jacob

Top Six Chronographs that Will Set Your Pulse Racing

July 31, 2024

Chronographs are arguably the most popular complication, appearing on timepieces of all types. Check out these reasonably priced options

Celeb Watch Spotting: The Finest Timepieces at Wimbledon and Beyond
Aakriti Jadwani

Celeb Watch Spotting: The Finest Timepieces at Wimbledon and Beyond

July 29, 2024

From David Beckham to Salman Khan, celebrities took their wrist game up a notch at high-profile events

Gradient Dials Are Here to Stay: These 7 Watches Are Proof
Aaron Jacob

Gradient Dials Are Here to Stay: These 7 Watches Are Proof

July 5, 2024

Gradient dials, which display colour gradation effects, are very popular, and not just for dress watches

Understanding Watch Components: Why Is a Hairspring Needed?
Aaron Jacob

Understanding Watch Components: Why Is a Hairspring Needed?

June 27, 2024

The hairspring is a crucial component of a timepiece that, along with the balance wheel, ensures the accuracy of the watch movement

Cult Status: Top 7 Watches with Gold Cases and Black Dials
Aaron Jacob

Cult Status: Top 7 Watches with Gold Cases and Black Dials

June 24, 2024

Black-and-gold is a timeless combination for watches. A gold case adds a touch of luxury, while a black dial ensures a clean, professional look

Bezel World: Why this Watch Tool Is Extremely Useful for Us
Aaron Jacob

Bezel World: Why this Watch Tool Is Extremely Useful for Us

June 18, 2024

From slide rule to tachymeter, GMT India explains how the markings or scales on a bezel can be interpreted to carry out various tasks

TAG Heuer Unveils the New Carrera Chronograph x Porsche 963 for 24 Hours of Le Mans 2024
Aaron Jacob

TAG Heuer Unveils the New Carrera Chronograph x Porsche 963 for 24 Hours of Le Mans 2024

June 14, 2024

An ultra-modern Carrera Chronograph with an openworked dial is ready to time the forthcoming 24 Hours of Le Mans.

Father's Day Gift Guide: Which of These Watches Is Ideal for Your Dad?
Aaron Jacob

Father's Day Gift Guide: Which of These Watches Is Ideal for Your Dad?

June 10, 2024

This year, honour your father with a gift that is as timeless as his love showered on you ― an exceptional watch

The New Aquaracer Professional 300 Date and GMT Variants Get Redesigned Dials, Cases, and Movements
Aaron Jacob

The New Aquaracer Professional 300 Date and GMT Variants Get Redesigned Dials, Cases, and Movements

June 4, 2024

TAG Heuer's new dive watches now feature manufactured COSC Calibre movements and wave-inspired dials

Top 5 Destro Pieces for Every Watch Enthusiast
Aaron Jacob

Top 5 Destro Pieces for Every Watch Enthusiast

May 31, 2024

From Omega to TAG Heuer, luxury watchmakers continue to create a variety of destro timepieces that appeal to left- and right-handed collectors alike

TAG Heuer Debuts a Dark Blue Skeleton Monaco in DLC Titanium
Aaron Jacob

TAG Heuer Debuts a Dark Blue Skeleton Monaco in DLC Titanium

May 27, 2024

TAG Heuer has unveiled a new generation of its Monaco Skeleton Chronograph in dark blue for the just-concluded Monaco Formula 1 Grand Prix

Luxury Watches for Mother’s Day: Top 9
Aaron Jacob

Luxury Watches for Mother’s Day: Top 9

May 9, 2024

Moms make the world go round, so why not give the Superwoman in your life an outstanding present this year?

Top 6 Monochromatic Watches to Die for
Aaron Jacob

Top 6 Monochromatic Watches to Die for

May 9, 2024

These watches offer minimalist aesthetics and often come with a minimum number of complications or decorations to keep the focus on the colour theme

TAG Heuer and Kith Collaborate to Create a Range of Limited-Edition Formula 1 Watches
Aaron Jacob

TAG Heuer and Kith Collaborate to Create a Range of Limited-Edition Formula 1 Watches

May 2, 2024

The new TAG Heuer Formula 1 collection comes with 10 vibrant colourways, inspired by the brand’s iconic models from the 80s.

First Steps: Top 8 Luxury Watches to Start Your Collection with
Aaron Jacob

First Steps: Top 8 Luxury Watches to Start Your Collection with

April 26, 2024

Here’s a comprehensive guide to starting a collection of dependable, lifelong companions for your wrist, reflecting your personal style and interests

Exploring the Best Summer Watch Straps
Rajrupa Biswas

Exploring the Best Summer Watch Straps

April 23, 2024

From rubber and nylon to canvas and stainless steel, there’s something for everyone!

Bang for Your Buck: 5 Outstanding Watches under INR 3 Lakh
Aaron Jacob

Bang for Your Buck: 5 Outstanding Watches under INR 3 Lakh

April 15, 2024

From TAG Heuer to Tissot, several watchmakers offer relatively affordable luxury timepieces while maintaining complex design and functionality

Open Secrets: Making a Case for these 5 Stunning Casebacks
Rajrupa Biswas

Open Secrets: Making a Case for these 5 Stunning Casebacks

April 15, 2024

Casebacks, open or closed, create their own magic. Check out these five intriguing casebacks that elevate watch design and complexity to a whole new level

If You're Passionate about Motorsport, You've Got to Have a Vintage Heuer: Nicholas Biebuyck
Aakriti Jadwani

If You're Passionate about Motorsport, You've Got to Have a Vintage Heuer: Nicholas Biebuyck

April 10, 2024

TAG Heuer’s Heritage Director Nicholas Biebuyck talks to GMT India about his journey with the brand and shares his advice for watch collectors

Watches and Wonders 2024: TAG Heuer Pushes the Boundaries with its Novelties
Aakriti Jadwani

Watches and Wonders 2024: TAG Heuer Pushes the Boundaries with its Novelties

April 9, 2024

The new Carrera Chronograph, Skipper, Carerra Date, and Monaco Split-Seconds Chronograph steal the show at the ongoing watch gala in Geneva

Six Exceptional Stainless Steel Watches with Matching Bracelets
Aaron Jacob

Six Exceptional Stainless Steel Watches with Matching Bracelets

April 2, 2024

Watches with stainless steel cases and bracelets are popular for their durability, versatility, and sleek appearance

The Timepieces that Shone Brighter than Ever on the Oscars 2024 Red Carpet
Aakriti Jadwani

The Timepieces that Shone Brighter than Ever on the Oscars 2024 Red Carpet

March 29, 2024

Ryan Gosling, Robert Downey Jr., Anya Taylor-Joy and other celebs were spotted wearing these stunning luxury watches at the Oscars this year

Celebrating International Women’s Day 2024: 9 Exceptional Timepieces for the Women of Today
Aaron Jacob

Celebrating International Women’s Day 2024: 9 Exceptional Timepieces for the Women of Today

March 8, 2024

Unique in every conceivable way, these watches have become trusted wrist companions for the twenty-first century woman.

TAG Heuer Connected Calibre E4 Malbon Golf Edition Gets Snapdragon Wear™ 4100+ Processor
Aaron Jacob

TAG Heuer Connected Calibre E4 Malbon Golf Edition Gets Snapdragon Wear™ 4100+ Processor

March 4, 2024

This exclusive collaboration represents a fresh approach to timepieces that are designed for golf enthusiasts who value sophistication and style

TAG Heuer and Al Majed Jewellery Launch the Carrera Qatar Limited Edition Timepiece
Aaron Jacob

TAG Heuer and Al Majed Jewellery Launch the Carrera Qatar Limited Edition Timepiece

February 6, 2024

The new timepiece was unveiled at the 20th Doha Jewellery and Watches Exhibition 2024. Its “Al Adam” sunray purple red dial steals the show

LVMH Watch Week 2024: TAG Heuer Kicks off the Year with New Additions to Four Lines
Aakriti Jadwani

LVMH Watch Week 2024: TAG Heuer Kicks off the Year with New Additions to Four Lines

January 29, 2024

The novelties include TAG Heuer Aquaracer Solargraph, Carrera Chronograph and Tourbillon, Carrera Date Plasma, and TAG Heuer Connected Calibre E4

Frédéric Arnault Named CEO, LVMH Watches, Ahead of the Group’s Watch Week
Aaron Jacob

Frédéric Arnault Named CEO, LVMH Watches, Ahead of the Group’s Watch Week

January 8, 2024

Formerly the CEO of TAG Heuer, Frédéric Arnault will now report to Stéphane Bianchi, CEO of the LVMH Watches and Jewelry Division

Watch Highlights 2023: A Year of Elegance, Innovation, and Game-Changing Styles
Rajrupa Biswas

Watch Highlights 2023: A Year of Elegance, Innovation, and Game-Changing Styles

December 27, 2023

From classic comebacks to futuristic collaborations, the watch scene saw it all this year. Here’s what stood out across all categories

TAG Heuer Ushers in the Year of the Dragon with New Carrera Chronographs in Rose Gold and Steel
Aakriti Jadwani

TAG Heuer Ushers in the Year of the Dragon with New Carrera Chronographs in Rose Gold and Steel

November 20, 2023

The signature reverse panda dial design has been achieved with distinct red “azuré” subdials at 3 o’clock and 9 o’clock, ensuring a captivating contrast

TAG Heuer Showcases its Dubai Special Carrera Heuer 02T Watch at DWW 2023
Aaron Jacob

TAG Heuer Showcases its Dubai Special Carrera Heuer 02T Watch at DWW 2023

November 16, 2023

The latest timepiece from TAG Heuer has been created specifically for the UAE’s most famous emirate and is the newest addition to the Carrera line

TAG Heuer Showcases the New Carrera with the Glassbox Design in Gold
Aaron Jacob

TAG Heuer Showcases the New Carrera with the Glassbox Design in Gold

October 19, 2023

This new Carrera is probably an iteration that is closest to the 1960s’ destro watch. It is housed in a 39 mm brushed and polished 18 ct yellow gold case

A Brief History of the Evolution of Watch Bracelets
Rajrupa Biswas

A Brief History of the Evolution of Watch Bracelets

October 17, 2023

Bracelets are often overshadowed by other watch components. But they are integral to watchmaking and have a long and storied history

TAG Heuer and Porsche Team Up to Honour the Carrera Panamericana Race
Aaron Jacob

TAG Heuer and Porsche Team Up to Honour the Carrera Panamericana Race

October 6, 2023

The new Porsche 718 GT4 RS Panamericana Special sports car celebrates the famous race as well as the long-standing partnership between the two icons

TAG Heuer Partners with Team Ikuzawa and Bamford Watch Department to Create a New Racing Chronograph
Aaron Jacob

TAG Heuer Partners with Team Ikuzawa and Bamford Watch Department to Create a New Racing Chronograph

September 26, 2023

The latest 42 mm timepiece sports a striking red-and-white combination, honouring Tetsu Ikuzawa’s motor racing legacy

GPHG 2023: These Chronograph Nominees Show Exceptional Technical Finesse
Aaron Jacob

GPHG 2023: These Chronograph Nominees Show Exceptional Technical Finesse

September 22, 2023

Measuring elapsed time intervals with precision is one of the most challenging functions of a chronograph. The GPHG 2023 chronograph nominees rise to the challenge

The TAG Heuer Monaco Chronograph Now Gets a Grade 5 Titanium Case
Aaron Jacob

The TAG Heuer Monaco Chronograph Now Gets a Grade 5 Titanium Case

September 18, 2023

The new Night Driver edition maintains all features of the classic chronograph, adding more “darkness” to the overall look

GPHG 2023: A Closer Look at the Nominees in the Sports Category
Amrita Lall

GPHG 2023: A Closer Look at the Nominees in the Sports Category

September 11, 2023

The six nominees include the charming IWC Ingenieur Automatic 40 and the bold TAG Heuer Monza Flyback Chronometer, among others

Introducing the TAG Heuer Carrera Chronosprint x Porsche ‘Glassbox’ Variants with a Twist
Aaron Jacob

Introducing the TAG Heuer Carrera Chronosprint x Porsche ‘Glassbox’ Variants with a Twist

September 8, 2023

The new TAG Heuer Chronosprints are well-refined chronographs, celebrating the 60th anniversary of the two legendary brands

GPHG 2023: Meet the Nominees for the Iconic Timepieces Category
Rajrupa Biswas

GPHG 2023: Meet the Nominees for the Iconic Timepieces Category

September 8, 2023

The Iconic category recognises watches that have had a significant and enduring impact on watchmaking and the market for over 20 years

Independence Day Tribute: Exploring the Rich Legacy of Indian Numerals in Watchmaking
Rajrupa Biswas

Independence Day Tribute: Exploring the Rich Legacy of Indian Numerals in Watchmaking

August 16, 2023

This Independence Day, let us celebrate India’s invaluable contribution to the world of horology numerals that have become an integral part of the watches we cherish

Introducing the TAG Heuer Monaco Chronograph Racing Blue Watch
Aaron Jacob

Introducing the TAG Heuer Monaco Chronograph Racing Blue Watch

July 28, 2023

The brand’s latest Monaco Chronograph pushes the boundaries of fine watchmaking. It now comes as a 1000-piece limited-edition model

TAG Heuer Honours its Nautical Legacy with the Newest Skipper
Amrita Lall

TAG Heuer Honours its Nautical Legacy with the Newest Skipper

July 14, 2023

The latest take on the iconic chronograph, this unmistakably modern Carrera Skipper stays true to the spirit of the original

Think Pink: Barbie Cast Shows off their Wrist Candies
Aakriti Jadwani

Think Pink: Barbie Cast Shows off their Wrist Candies

July 14, 2023

Ryan Gosling, Will Ferrell, and Nicki Minaj sport their Barbie-core watches, thereby upping the style game on the red carpet

Only Watch 2023: 10 Timepieces that Have Caught Our Attention
Aakriti Jadwani

Only Watch 2023: 10 Timepieces that Have Caught Our Attention

July 3, 2023

From a Gérald Genta Mickey Mouse timepiece to Hublot’s first ever central tourbillon watch, here are GMT India’s top picks from the forthcoming auction

Hall of Fame: How Hollywood Legends Turned these Luxury Watches into Superstars
Rajrupa Biswas

Hall of Fame: How Hollywood Legends Turned these Luxury Watches into Superstars

June 29, 2023

From Paul Newman to Pierce Brosnan, several famous personalities became unofficial ambassadors of iconic luxury watches

Smarter and Faster: Tag Heuer Releases its Latest Connected Calibre E4 Collection
Aaron Jacob

Smarter and Faster: Tag Heuer Releases its Latest Connected Calibre E4 Collection

June 21, 2023

Both the 45 mm Bright Black Edition and the 42 mm Golden Bright Edition smartwatches feature rich black-and-gold colourways and customisable faces

TAG Heuer Releases 3 New Monaco Chronographs to Celebrate One of the Grandest F1 Races
Aaron Jacob

TAG Heuer Releases 3 New Monaco Chronographs to Celebrate One of the Grandest F1 Races

May 30, 2023

These 39 mm watches, sporting skeleton dials, have been crafted from grade 2 titanium

TAG Heuer Showcases New Aquaracer and Carrera Collections at Watches and Wonders 2023
Aaron Jacob

TAG Heuer Showcases New Aquaracer and Carrera Collections at Watches and Wonders 2023

March 28, 2023

The Swiss luxury watchmaker has unveiled two new Aquaracers and four new Carrera models, all displaying cutting-edge technology

Watch NFTs and the Metaverse of Madness
Aakriti Jadwani

Watch NFTs and the Metaverse of Madness

February 17, 2023

NFTs are making their presence felt in the world of horology. But are watch NFTs a touch of genius or a risky investment?

TimeVallée Opens its First Middle East Flagship Store in Qatar Duty Free
Aakriti Jadwani

TimeVallée Opens its First Middle East Flagship Store in Qatar Duty Free

February 8, 2023

The luxury multi-brand store at the airport seeks to align its retail goals with Qatar Duty Free’s objective of offering a magical shopping experience

LVMH Watch Week 2023: TAG Heuer Debuts Exciting Novelties
Rajrupa Biswas

LVMH Watch Week 2023: TAG Heuer Debuts Exciting Novelties

January 12, 2023

At LVMH Watch Week 2023, TAG Heuer puts forth bold new designs, reinventing iconic models with cutting-edge technology and innovative style

TAG Heuer, Mario Kart Launch Limited Edition Chronographs
Aaron Jacob

TAG Heuer, Mario Kart Launch Limited Edition Chronographs

December 22, 2022

TAG Heuer has unveiled two limited edition chronographs for all Mario fans, bringing the iconic game on your wrist

TAG Heuer Unveils New Chronographs Honouring Porsche Carrera 911
Aaron Jacob

TAG Heuer Unveils New Chronographs Honouring Porsche Carrera 911

November 24, 2022

The new TAG Heuer limited edition chronographs in red and blue celebrate the 911 Carrera RS 2.7, launched 50 years ago