Gucci Reinvents the Iconic Horsebit Collection with a New Campaign

Gucci’s Horsebit motif is one of the most recognisable symbols in fashion. What started as a sketch in a Gucci artisan’s notebook in the late 1940s quickly became part of the House’s visual language, appearing across accessories and loafers throughout the 1950s, before making its way to bracelets and watches in the 1970s. Now, Gucci is returning to the equestrian-inspired emblem once again with a striking Horsebit fine jewellery and watch collection.

Gucci’s Latest Horsebit Collection and Campaign 

The House has unveiled a new Horsebit fine jewellery and watch collection in a campaign shot by photographer Carlijn Jacobs. Revealed in imagery inspired by cinematic narratives, the Horsebit pieces are brought to life through an interplay of light and shadow.

New designs feature a selection of yellow gold chains, alongside small and large pendant necklaces in yellow or white gold, all accented with diamonds. Additionally, contrarié rings reinterpret the iconic Horsebit motif in yellow gold set with diamonds.

The bracelet offering ranges from a yellow gold chain bracelet set with diamonds to sculptural bangles in two sizes, including a diamond-set yellow gold version and a streamlined yellow gold style. 

Completing the campaign is a Horsebit watch, distinguished by a steel chain bracelet paired with a silver dial. Needless to say, this ever-evolving line remains a timeless celebration of Gucci heritage and equestrian inspiration.

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