Morris Garages SELECT x Jaipur Watch Co.: A Bespoke Partnership Celebrating Heritage and Innovation

Morris Garages (MG) SELECT, the luxury brand channel of JSW MG Motor India, has announced a creative collaboration with Jaipur Watch Company, India’s premier bespoke watchmaker. This partnership merges the timeless art of handcrafted timepieces with the future-forward design ethos of MG’s luxury automotive line. With this alliance rooted in Indian heritage, MG SELECT upholds its promise of delivering curated excellence for collectors and connoisseurs, with a taste for the exceptional.

At the heart of this collaboration lies a masterpiece that balances a gently bold yet sophisticated aesthetic. The timepiece showcases a coin-inspired dial, a tribute to rarity and design ingenuity, with elegant Roman numerals encircling a smaller black circle at the centre — these elements are in perfect harmony with the golden hues of the case. A sun-kissed tan leather bracelet further complements the composition, adding warmth and understated luxury. Positioned at 6 o’clock, the MG SELECT insignia marks a new era in crafted lifestyle design while the transparent caseback unveils the intricacies of its mechanical movement.

A meticulously handcrafted bezel, embellished with classical Indian motifs, reflects Jaipur Watch Company's dedication to timeless artistry. This timepiece is crafted for those who revere intricate detail, meaningful design, and stories that endure. 

Milind Shah, Interim Head of MG SELECT, shares, “This partnership with Jaipur Watch Co. is a natural extension of our brand ethos — redefining luxury by connecting stories, heritage, and innovation. Together, we will offer customers a design narrative that is truly one-of-a-kind.” Adds Gaurav Mehta, the founder of Jaipur Watch Co., “Our collaboration with MG SELECT celebrates forward-thinking innovation. We are thrilled to co-create timeless pieces that echo the elegance of the past while embracing the spirit of modern design.”

United by a shared vision of excellence and exclusivity, this collaboration heralds a new lifestyle journey for MG SELECT patrons, seamlessly blending the thrill of motoring with the artistry of watchmaking. It’s more than a watch; it’s a bridge between heritage and modernity, designed for those who value the extraordinary.

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