Movado has just signed Bollywood actor and youth icon Sidharth Malhotra as its Indian brand ambassador. The brand’s tie-up with Sidharth highlights the special partnership that Movado aims to forge with unique personalities across the world, whose talents are rooted in motion, aptly capturing the brand’s ethos. Movado means ‘always in motion’ and focuses on the idea that while the essence of time is that it never stops, one must continue to move forward.
Expressing his excitement about the partnership, Xavier Gauderlot, President International at Movado Group Inc., said, “Sidharth represents the perfect balance of classic and contemporary, which forms the very foundation of Movado. The campaign has been curated to showcase Movado’s exquisite heritage and to appeal to our consumers, who are watch aficionados.”
Speaking on the partnership, Sidharth Malhotra said, “It feels fantastic to be the Indian ambassador for the international brand, Movado, which is iconic, timeless and so bold. The brand’s elegant simplicity and aesthetics resonate with my personality, making this partnership seamless and memorable.”
The following timepieces are some of the actor’s favourites, which he sported as part of the campaign for Movado India.
BOLD Fusion (Ref. 3600854)
This stunning piece comes with a 44 mm bronze ion-plated stainless-steel case and a black ceramic bezel with a bronze chronograph dial on a black silicone strap. The water resistance offered is 50 metres.
BOLD Fusion (Ref. 3600897)
This has a contemporary appeal with a cool, sporty edge. The chronograph features a black ion-plated stainless steel 44 mm case. There’s a matching link bracelet that adds to the sleek, minimalist aesthetic of the watch. A black, ceramic bezel frames the bronze-toned dial while the iconic dot motif is placed at 12 o’clock. The date window, three subdials and the minute track are accented in rich black. Water resistance is 50 metres.
BOLD Verso (Ref. 3600906)
A classy, sporty chronograph, the 44 mm case comes cast in rich black ion-plated stainless steel. The black chronograph dial features a date window and pale yellow gold-toned details and Super-LumiNova® accents, framed by a tachymeter bezel. Water resistance is 50 metres.
BOLD Verso (Ref. 3600862)
Housed in a 42 mm blue ion-plated stainless steel case, this comes with a blue dial as well. The date window detailing stays true to the minimalist character of the watch; the accents come coated with Super-LumiNova®. Water resistance offered is 30 metres.
BOLD Verso (Ref. 3600860)
The metallisation of this minimalistic piece instantly stands out. It comes in a 42 mm gunmetal ion-plated stainless steel case and a bracelet and there’s a matching gunmetal-toned dial as well. There’s a date window and the accents come coated with Super-LumiNova®. Water resistance is 30 metres.
Museum (Ref. 607198)
This chronometer, 40 mm in diameter, is made of stainless steel, treated with yellow gold PVD. The black lacquered dial has dauphine hands for the hours and minutes and the Movado dot appears at 12 o’clock. It sits on a stylish leather strap that complements the minimalism of the rest of the watch. Water resistance is 30 metres
Heritage (Ref. 3650061)
Part of the Movado Heritage series, the Calendoplan S Chronograph comes housed in a 42 mm stainless steel case with extended lugs. The ion-plated stainless steel and aluminium bezel is navy blue in colour; there’s a matching navy blue dial with a date display and subdials. The hands and applied markers are silver-toned. The chocolate leather strap with top-stitching perfectly complements the overall style of the watch. Water resistance is 50 metres.