The New Bracelets that Stole the Spotlight at Watches and Wonders 2025

This year, at Watches and Wonders (W&W), when the Rolex Land-Dweller made its first appearance, it stood out for a host of reasons. Among them was the bracelet: the Flat Jubilee bracelet, a reinterpretation of a design launched on Datejust in 1945. This was, of course, one among several that drew the attention of visitors and the industry at large. A month after the event, we still find ourselves thinking of all the bracelets that stole the show. Take a closer look at some of our favourites.

Settimo Bracelet on the Rolex Perpetual 1908

Crafted entirely from 18 ct yellow gold, the Settimo bracelet on the Rolex Perpetual 1908 expertly adds to the light and supple feel of the watch on the wrist. The seven-piece link bracelet lends a distinct touch of refinement and comfort that complement the overall elegance of the timepiece. Composed of very small slightly contoured links, the Settimo bracelet — the first metal bracelet dedicated to the 1908 — celebrates an innovative geometry that is highlighted further by the polishing on every surface that produces a stunning display of reflected light. The perfectly proportioned design and the concealed Crownclasp bring to mind the jewellery-inspired bracelets of vintage watches from the past, perfectly encapsulating the original spirit of the 1908.

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Flat Jubilee Bracelet on the Rolex Land-Dweller

Featuring a bracelet that flows so seamlessly from the case that it is almost indistinguishable from the case, the Land-Dweller flaunts a resolutely modern look. Explored first in 1969 with the Rolex Quartz, and again in 1974 on a Datejust with a self-winding movement, it is a design where, aesthetically, bracelet and case meld perfectly in smooth harmonious lines. The bracelet adds a fluid elegance to the overall aesthetics, further accentuated by the interplay of the finishings. The top edges that sport polished chamfering allow the watch to catch light in ingenious ways, creating a unique show of reflections. The contours of the Oyster case complement the silhouette of the new bracelet. 

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Milanese Bracelet on the Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds

With a Milanese link bracelet, an 18 ct pink gold case, and a grained dial in the same shade as the precious metal’s colour, this new Reverso is both vintage and modern, all at the same time, acting as a perfect embodiment of Jaeger-LeCoultre’s commitment to showcasing the Reverso’s evolution through the decades. The Milanese link is a dense and flat metal wave that is created from two intertwined metal threads; creating the bracelet requires 16 metres of such pink gold threads. The bracelet adds a touch of vintage chic to the pared-down dial aesthetic and all-pink golden colour palette. The slim profile perfectly complements the sleek lines of the 7.56 mm-thick Reverso case.

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Honey-gold Bracelet on the A. Lange & Söhne ODYSSEUS HONEYGOLD

Sporty yet elegant, the limited-edition ODYSSEUS, presented in a 750 honey-gold (HONEYGOLD®) case sports a bracelet that seamlessly aligns with the overall honey-gold appearance. This reference marks a first for A. Lange & Söhne; it’s the first time that the ODYSSEUS has been presented with a honey-gold, five-row bracelet. Harmoniously integrated into the honey-gold case, it guarantees a high level of comfort for the wearer. Plus, the user-friendly mechanism of the safety deployment buckle allows the wearer to adjust the length by up to 7 millimetres, without even having to open the buckle.

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Metal Bracelet on the Oris Big Crown Pointer Date

All the new Big Crown Pointer Date references by Oris offer fresh, joyful colour options, a choice of case sizes and automatic movements, and a new bracelet design. The sporty stainless steel H-link metal bracelet, featuring both brushed and polished links, comes with an Oris-developed butterfly clasp that adds a smooth, seamless finish to the bracelet when fastened. Sleek and ergonomic, the clasp not only contributes to enhanced functionality, it also enhances the aesthetic appeal of the overall design. Previously, the Big Crown Pointer Date only came with a dressier seven-link steel bracelet; this new three-link bracelet adds a sportier edge to the watch, lending itself wonderfully to the new fun colours on the dial.