Cinema, Chopard & Diamonds with Bella Hadid and Liu Wen

“Diamonds are happier when they are free,” observed Karin Scheufele, a sentiment that would become the creative spark for her daughter Caroline Scheufele, the visionary behind Chopard’s Happy Sport. That poetic vision found its form in 1976 and, five decades later, returns with renewed energy as the Maison brings together fashion icons Bella Hadid, American fashion model, and Liu Wen, Chinese supermodel, to celebrate 50 years of Happy Diamonds.

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To mark the anniversary, Chopard brings that philosophy back to the wrist with the Happy Sport The First, alongside two new Happy Diamonds pendants . The revived timepieces revisit the introductory model that brought to life a novel horological proposition in 1993: placing freely moving diamonds directly on the dial while combining them with steel.

‍Happy Sport Returns to its Origins

The watch returns in two proportions, 26 mm and 33 mm, crafted in Lucent Steel™ and/or ethical yellow gold. Across four 26 mm and three 33 mm variations, the watches explore monochrome and two-tone executions, giving collectors a choice between discreet polish and a more pronounced jewellery presence.

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At the heart of the revival is the newly redesigned pebble-link bracelet. Its rounded, organic links are crafted in-house and articulated to create a supple drape around the wrist. Rather than behaving like a conventional bracelet, it almost melts around the wrist, reinforcing the collection's second-skin sensibility.

The dial keeps the architecture restrained. A finely grained silver-toned surface is punctuated by midnight-blue Roman numerals and a precise railway minute track. Blued, sword-shaped hands sweep across the dial, offering high legibility with contrast against the luminous ground.

‍Two Faces of Freedom

Chopard’s newest campaign is a cinematic film that gives that movement a human dimension through Bella Hadid and Liu Wen, two fashion figures who bring markedly different energies to the same idea.

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Hadid brings a sensual, kinetic quality to Happy Diamonds. Her relationship with the Maison gives the collection a distinctly fashion-forward edge while Wen offers another interpretation. Newly appointed as a Chopard Maison Ambassador, she brings a subtler presence as the flow of diamonds feels less theatrical and more meditative on her stature.

Directed by French award-winning filmmaker Manu Cossu, the film explores the language of jewellery through the evocative worlds of cinema, fashion and beauty. “It explores how jewellery, throughout history, has shaped the collective imagination through cinema, fashion and this broader universe of beauty,” he explains.

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Movement becomes choreography under the direction of Stephen Galloway, whose work draws from contemporary dance. Photographer Greg Williams brings an intimate dimension to the imagery, capturing skin texture, diamond reflections and subtle shifts of light. 

For Caroline Scheufele, Co-President and Artistic Director of Chopard, the movement is both personal and universal. “For 50 years, the dance of Happy Diamonds has mirrored freedom,” she says. “Through this campaign, we wanted to celebrate that movement, both intimate and universal, that animates both the diamonds and those who wear them.”

And perhaps that is the enduring genius of Happy Diamonds. In an industry where permanence is often prized above all else, Chopard created something precious that refuses to remain still. The diamond does not merely sit within the jewel — it dances inside it. Fifty years later, that original gesture of liberation continues to give Happy Diamonds its pulse, proving that sometimes the most enduring way to reinvent a classic is simply to let it move.

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