ID Genève’s commitment to promoting sustainability has been garnering much attention; the Swiss brand recently announced Hollywood star and environmentalist Leonardo DiCaprio as an investor. So, it isn’t a surprise that the brand joined hands with another sustainability champion, CompPair, to create the one-of-a-kind Circular C collection. Pioneers of sustainability in different sectors, the two Swiss-based companies collaborated to share their values in terms of innovation and circularity.
Ever since its inception in 2020, ID Genève — the first luxury watch brand to emerge from the circular economy — has worked towards showcasing its values and principles, committed to the fight against climate change. Case in point: the materials used by the brand in the innovative Circular C collection have a much lower carbon footprint, compared with the industry average. The design choices made by the brand are also modular, timeless, and evolutive to extend the life cycle of the timepieces to the maximum.
Similarly dedicated to sustainability, CompPair brings a game-changing solution to the composites industry, providing the first healable and sustainable composite material. CompPair's goal is to provide full circularity by bringing repair and recycling functionalities to composites, thus extending the lifetime of these composite structures and therefore, the timepieces that use them.
Together with ID Genève, CompPair has taken its unique technology one step further by combining it with recycled fibres to ensure lower usage of natural resources and energy. The Circular C collection uses this distinct healable technology to incorporate 100% recycled carbon fibres, such as wind turbine or aerospace manufacturing waste.
This first LAB edition of Circular C is limited to 20 pieces. In terms of design, the irregular arrangement of recycled fibres gives the timepiece a granular appearance. The 41 mm case — crafted from Solar recycled stainless steel — acts as the perfect complement to the Regenerative Carbon™ used across the bezel, sides and the dial. The steel hands make use of 100% Recycled SuperLumiNova, also staying true to the overall spirit of sustainability promulgated by both brands. In addition to displaying time, the dial has a date window at 3 o’clock.
The watch, offering a water resistance of 50 metres, is powered by the Swiss circular ETA2824 movement (anthracite version). The strap options are also sustainable. Available in black or white, the MIRATEX™ textured straps are made with FSC-certified natural rubber, cork powder, and various mineral colourants; MIRUM® does not contain any petrochemicals or plastic.
The Circular C collection embodies a unique avant-garde approach to watchmaking with a strong emphasis on sustainability, transparency, and innovation. The collection — whose pre-sales began on October 5 on the official website — sold out swiftly.