Tata CLiQ Luxury Unveils the ReLoved Store Offering Authentic Pre-owned Watches

The platform has collaborated with Jay’s Watch Store to launch ReLoved, presenting a curated selection of rare pre-owned timepieces from coveted brands
Tata CLiQ Luxury Unveils the ReLoved Store Offering Authentic Pre-owned Watches
January 17, 2024
Tata CLiQ Luxury Unveils the ReLoved Store Offering Authentic Pre-owned Watches

Tata CLiQ Luxury, a premier lifestyle platform, has forayed into the pre-owned category with the launch of the ReLoved Store, onboarding its first partner, Jay’s Watch Store. The ReLoved Store on the platform will serve as a trusted guide, offering a curated selection of rare pre-owned timepieces from such coveted brands as Rolex and Omega. 

A look at the ReLoved Store on Tata CLiQ Luxury.

Encouraging Pre-owned Luxury 

The pre-owned category in India has been on the rise, driven by consumers' desire to own rare and unique products, and buy sustainably. In keeping with the opportunities this segment offers, ReLoved has brought in as a collaborator Jay’s Watch Store, a leading destination for pre-owned luxury watches and also known for its collection of top-tier timepieces that have been thoroughly vetted by its in-house experts. 

The ReLoved Store will offer a wide range of vintage, limited-edition pieces in high demand from the top luxury brands on the platform, appealing to first-time buyers and seasoned collectors alike. With this initiative, Tata CLiQ Luxury aims to encourage consumers to “Re-love Timeless Treasures”. 

Rolex Datejust on Tata CLiQ Luxury's ReLoved Store

The products will come with authenticity certificates from Jay’s Watch Store, which verifies watches through invoices, past ownership history, and client information. The ReLoved Store, offering a seamless experience for consumers, includes assisted selling and dedicated customer service wherein experts can address product-related queries and guide consumers on their purchases. There will also be a “Know Your Watch” section on the store that explains the condition of each timepiece.

In an official statement, Gopal Asthana, CEO, Tata CLiQ, said, “We are committed to delivering an elevated online shopping experience by offering consumers a curated and exquisite range of products that caters to their evolving needs and requirements, thus solidifying our position as a front-runner in the realm of pre-owned luxury.”


(L-R) Gopal Asthana, CEO, Tata CLiQ and Jay Makhijani, Founder, Jay's Watch Store.

Jay Makhijani, Founder, Jay’s Watch Store, said, “There is a huge demand globally for pre-owned luxury timepieces, and it is gradually catching on in India as well. We are excited to partner with Tata CLiQ Luxury to make timepieces accessible to watch enthusiasts and connoisseurs across the country.” He went on to add, “These pre-owned timepieces have gone through several quality checks, and we also offer an authenticity certificate. We look forward to a fruitful partnership."

All in all, the ReLoved Store truly embodies Tata CLiQ Luxury’s commitment to redefining luxury while embracing sustainability. 

Image Credits: Tata CLiQ Luxury