A Legacy in Every Tick — Discover the World of Watches at Zimson's

Founded in 1948, bespoke Indian boutique Zimson Watches is a family-run enterprise started by Azeem Nawaz Khan in the quaint town of Coimbatore, Tamil Nadu. Originally named as “Azeem and Sons”, the humble store gained patronage over time and came to be affectionately known as “Zimson”. Since then, the retailer has expanded its horizons — operating a robust portfolio of around 65 multi-brand watch stores hosting 50+ watchmaking brands, including legacy brands like Rolex, Chopard, Omega, Breguet, Blancpain, Franck Muller, and Hublot. 

Upholding a tradition of excellence, the third generation of the clan continues to nurture the very same values that have defined the brand’s legacy for more than 70 years. Their flagship store remains in Coimbatore, symbolising a deep-rooted heritage while the retailer’s presence has expanded to key South Indian cities such as Bengaluru, Chennai, Kochi, Pondicherry, Salem, Madurai, and Trichy. Currently, Zimson Watches boasts 100+ stores nationwide, with more than 40 standalone outlets in Southern India alone.

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Fostering Customer Loyalty

A steady brand evolution from simple retail to luxury‑focused, experience‑driven boutiques emphasize their hold in the luxury market segment. What sets Zimson apart from competitors is its commitment to developing strong customer relationships. “We believe in building a relationship with customers rather than just making a one-time sale, as that is temporary. If a customer feels valued, they are likely to come back again,” stresses Waseem Nawaz Khan, the Creative Director at Zimson. Personal intervention in developing these relationships and crafting distinct in-store experiences has earned Zimson a loyal customer base. 

The retailer’s customer-first approach is complemented by its ability to adapt to market trends. Embracing an omnichannel strategy, the brand has seamlessly infused its offline presence with a growing online footprint. Maximising their digital presence, Zimson has also tapped into a potential customer base in metropolitan cities like Mumbai, Delhi, and Kolkata. This approach has allowed the retailer to reach new audiences and explore markets where it previously had limited opportunities. Beyond watches, the retailer has also diversified into apparel, accessories, and footwear, broadening its appeal to a wider customer base.

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Authorised Service Agent

Zimson is not only a trusted retailer but also an authorised service agent for several globally renowned watch brands. 

As an official service partner for brands like Rolex, Omega, and Tudor, Zimson's in-house service centres are equipped with state-of-the-art tools and operated by brand-certified technicians trained to handle intricate watch mechanisms. Every repair or service is conducted using genuine parts, with processes aligned with the brand’s global servicing guidelines. Whether it’s a routine maintenance check, water-resistance testing, polishing, or complete overhaul, Zimson ensures your timepiece retains both its function and value. Customers receive authenticated service records and warranty validation, making Zimson a trusted destination not only for luxury watch purchases but also for reliable, brand-approved care.

Adapting to Trends

At the heart of Zimson’s enduring success is its ability to keep pace with the growth of global watchmakers. The retailer consistently updates its inventory with the latest products from partnered brands, ensuring that customers have access to the most sought-after timepieces. By aligning its growth with that of its international partners, Zimson continues to carve its niche in the luxury retail sector.

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In addition to its focus on product excellence and customer relationships, Zimson actively engages in building brand loyalty through exclusive events and collaborations. By hosting watch appreciation workshops and unveiling new collections with experiential showcases, the brand creates opportunities for customers to connect more deeply with their purchases. These initiatives not only reinforce Zimson’s market position but also demonstrate its dedication to nurturing a passionate community of watch enthusiasts. With its unwavering focus on innovation and legacy, Zimson stands as a beacon of excellence in the Indian watch industry.

From its modest beginnings as a single store in Coimbatore to becoming a household name in South India, Zimson has shown remarkable resilience and adaptability. Its combination of tradition, innovation, and customer-centric practices has made it a standout player in the watch retail landscape, with a promising future ahead.

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