A New Chapter Opens for Baume & Mercier, with Shreyas Iyer as Protagonist

New Delhi, a city defined by iconic events and rich heritage, witnessed a moment of remarkable elegance recently. Baume & Mercier convened a curated gathering of collectors and connoisseurs to raise a toast to a new fellowship: welcoming Shreyas Iyer, captain of India’s T20I cricket team, as a Friend of the Maison. Renowned for his tactical acumen and steadfast leadership under pressure, Iyer seamlessly embodies the spirit of the brand.

​The event, hosted for an exclusive circle of media, tastemakers and cultural observers, was less a commercial spectacle than a thoughtful conversation. Jean-Nicolas Guénoun, Chief Executive Officer of Baume & Mercier, joined Iyer for an evening that highlighted the unhurried confidence and nuance of fine horology.

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Fellowship based on shared character and craftsmanship

What connects the sportsman to the storied Swiss watchmaker is not mere marketability, but a shared temperament. Iyer’s career, marked by remarkable resilience and strategic discipline, mirrors the exactness embedded within every Baume & Mercier movement. Guénoun articulated this connection clearly, noting that Iyer’s authenticity and relentless pursuit of mastery closely align with the values the Maison has cultivated since its founding. Iyer, in turn, spoke of his deep resonance with the brand’s ethos of honouring life’s milestones, both quiet and monumental.

​Commenting on the partnership, Michael Guénoun, CEO of Baume & Mercier, said:

“We are delighted to welcome Shreyas Iyer to the Baume & Mercier family as a Friend of the Maison. His ambition, authenticity and pursuit of excellence strongly resonate with our values, and we look forward to creating many meaningful moments together.”

Speaking about his role, Iyer said:

“I am delighted to begin this journey with Baume & Mercier. The Maison's philosophy of celebrating meaningful moments and achievements resonates with me, and I look forward to being part of this new chapter.”

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​As the evening progressed, guests raised a heartfelt toast, engaging directly with both the athlete and the horological heritage he now represents. The setting, understated yet richly appointed, reflected the Maison’s longstanding preference for substance over ostentation.

This union between one of India's most admired sporting personalities and a house synonymous with timekeeping heritage signals more than a marketing alliance. It represents a meeting of two disciplines, cricket and horology, that reward patience, precision and an unwavering commitment to craft. For Baume & Mercier, the partnership with Iyer is not a fleeting collaboration but the opening chapter of what promises to be an enduring and meaningful association, one measured, fittingly, in moments rather than mere transactions.

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