Come September, Geneva Watch Days Returns for Its Sixth Edition

Geneva Watch Days is gearing up for its sixth edition, promising an even more vibrant and engaging experience from September 4 to September 7. Following a hugely successful 2024, which saw over 13,800 visitors flock to Geneva, this year's event is charting a bold new course with fresh ideas, record participation, and a truly enriching programme.

Geneva Watch Days has firmly established itself as the defining summer rendezvous for the watch industry, and 2025 looks set to hoist its sails even higher.

A Fleet of Brands at the Start Line

A total of 66 participating brands will be showcasing the incredible richness, diversity, and creative boldness that define contemporary watchmaking. From the storied Maisons of the past to today's bold independents, be they established icons or rising talents, a shared vision binds them: an open, dynamic industry driven by innovation and the future.

The impressive roster includes some of the founding brands, joined by a host of other esteemed and innovative marques. So, expect names like Breitling, Bvlgari, De Bethune, H. Moser & Cie., MB&F, Ulysse Nardin, and Urwerk. This collective journey in watchmaking promises an unparalleled opportunity to discover the latest creations and connect with the minds behind them.

Digital Navigation and Bespoke Hospitality

Digital navigation has also been refined with a redesigned, more intuitive website to better support brands, streamline visitor journeys, and simplify registration. The Culture Club, a dedicated wing of the Pavilion, offers a reimagined welcome experience for visitors on-site. Here, ongoing programming developed in collaboration with key partners like the Fondation de la Haute Horlogerie (FHH), Grand Prix d'Horlogerie de Genève (GPHG), and the Horological Society of New York will offer a more selective and personalised experience, ensuring a meaningful stopover for every visitor.

Investing in Tomorrow's Talent

Beyond the excitement of new releases and innovative programming, Geneva Watch Days also demonstrates a powerful commitment to the future of watchmaking. The charitable auction, organised in collaboration with Phillips in Association with Bacs & Russo, has, since 2023, raised over CHF 200,000. These vital proceeds establish the Pierre Amstutz Fund, supporting students and apprentices facing financial hardship, enabling them to pursue their training and realise their dream of becoming watchmakers. This profound gesture reminds us that excellence is more than a celebration; it is a legacy to be safeguarded, shared, and continuously shaped for the future. So, mark your calendar and prepare to catch the wind of innovation at Geneva Watch Days 2025!

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