Renowned Swiss luxury watch manufacturer IWC Schaffhausen has opened its first boutique in India at the Jio World Plaza, Mumbai, with Art of Time, one of India’s leading watch retailers and a long-standing partner of the brand. The Jio World Plaza is Mumbai’s newest high-end shopping destination, bringing a host of luxury brands under one roof. With the new boutique, IWC Schaffhausen is inviting watch enthusiasts to discover exclusive boutique editions, such as the Portugieser Perpetual Calendar and the Portugieser Chronograph. The boutique offers an immersive yet intimate atmosphere, covering 40 sqm space. There’s a VIP area for private consultations.
GMT India takes a closer look at the boutique’s latest offerings.
Watch out for the IWC Portugieser Perpetual Calendar Boutique Edition (Ref. IW503312). It boasts a sleek, automatic style and retains the signature IWC Portugieser design with an impeccable perpetual calendar. It’s crafted from 18 ct Armor Gold® and its functions include displays for the date, day, month, and year in four digits, a perpetual moon phase, and a see-through, sapphire glass back. It runs on the IWC-manufactured 52610 calibre that features a rotor in 18 ct 5N gold. The Pellaton automatic winding system builds up a seven-day power reserve when fully wound. Another boutique-exclusive model, the IWC Portugieser Chronograph Boutique Edition (Ref. IW371614) features an 18 ct 5N gold case and a see-through sapphire glass back, and is equipped with the IWC-manufactured 69355 calibre.
In an official statement, Mehdi Rajan, Managing Director of IWC Schaffhausen for Middle East, India and Africa, shared how the boutique would contribute to India’s growing luxury space. He said, “The Indian luxury connoisseur has a deep understanding and appreciation for Swiss watchmaking, innovation, an eye for detail, and a growing appetite for exclusive experiences. The opening of the first boutique in the country in partnership with Art of Time is an excellent platform to bring the IWC Schaffhausen craftsmanship and timeless design to the heart of Mumbai.”
All in all, the brand’s first boutique in the financial capital of India marks an exciting time for the growing watch community in the country. Watch enthusiasts can discover the various facets of the IWC universe and explore its timeless innovations.