Dubai Watch Week 2025 Set to Be Bigger and Bolder than Ever — Save the Dates

Every two years, beneath the dazzling skyline of Dubai, something extraordinary ticks into motion as the city hosts its Watch Week. It isn’t just a gathering of the horological elite but a celebration of time itself. Founded in 2015 by Ahmed Seddiqi & Sons, the event has swiftly carved out a niche for itself as the thinking collector’s watch fair, ensuring a thoughtful, immersive experience. 

This year, the seventh edition of Dubai Watch Week, organised under the patronage of Her Highness Latifa bint Mohammed, will take place from November 19 to November 23 at Dubai Mall, Burj Park; the new venue covers over 200,000 sq ft. More than 90 companies are expected to participate in Dubai Watch Week, which will be celebrating its 10th anniversary this year. Shifting the venue from the Dubai International Financial Centre (DIFC) to Burj Park marks a significant new chapter for the region’s premier horological event, positioning it within the heart of downtown Dubai and signalling a broader push towards greater accessibility, scale, and cultural impact.

Dubai Mall and Burj Park represent two facets of Dubai’s architectural and cultural ambition — one a monument to luxury, the other a space for reflection and community. As the world’s largest shopping mall by total area, Dubai Mall offers a multi-sensory spectacle blending high fashion, fine dining, and immersive attractions like the Dubai Aquarium and VR Park. Just a short walk away, Burj Park offers a striking contrast. Nestled at the foot of the Burj Khalifa and flanked by the Dubai Fountain, it’s a green pocket in a city of glass and steel — a place where residents jog at dawn, tourists capture golden hour photos, and art installations lend a quieter cultural narrative. Together, these landmarks tell a story of Dubai’s dual identity: a city racing towards the future while carving out spaces to pause and admire its own audacity.

Dubai Watch Week 2025 is shaping up to be a powerhouse of horological excellence, with an impressive lineup of brands set to command attention. Featuring industry titans like Rolex, Audemars Piguet, Tudor, Hublot, Chopard and Ferdinand Berthoud, Breitling, Girard-Perregaux, TAG Heuer, and Gerald Charles, the event promises immersive brand experiences across the board. The extensive roster of exhibitors underscores the event's ambition to represent the full spectrum of watchmaking, with haute horlogerie heavyweights, such as A. Lange & Söhne, F.P. Journe, Voutilainen, and Bovet, bringing unmatched prestige. Complementing these are enthusiast-favourite marques — Biver, Bremont, Czapek & Cie., Louis Erard, Nomos, Ressence, Trilobe, Ulysse Nardin, and others — ensuring there’s something to captivate every kind of collector and connoisseur. 

Says Hind Seddiqi, CEO, Dubai Watch Week, "The increasing interest from brands and partners ahead of this year's edition has been rewarding and humbling as we further establish the Dubai Watch Week platform and continue to propel Dubai as a global destination. We are incredibly excited to welcome guests to a new and bigger venue for the seventh edition as we celebrate 10 years since our establishment in 2015.” 

She emphasises, “Our goal is to create a memorable experience for guests by refreshing our programming concepts and curating activations that will continue to inspire the industry and visitors from across the world." Needless to say, this commitment to innovation and excellence will ensure that every encounter leaves a lasting impression, shaping a dynamic and inspiring future for all participants.