Star Power at Watches and Wonders 2025: Celebrities Who Stole the Spotlight

Every year at Watches and Wonders, anticipation builds around the celebrities expected to attend the prestigious watch fair, held in Geneva. From Hollywood icon Julia Roberts to football sensation Kylian Mbappé, distinguished personalities have long graced the industry’s premier event. This year was no exception, as several famous faces made their way to Palexpo to lend their support to the brands.

Roger Federer at Rolex

‍

Starting strong, Rolex ambassador Roger Federer visited Palexpo on the first day of Watches and Wonders Geneva to tour the Rolex brand booth and experience the wonders of the Salon this year. Needless to say, the living legend drew a considerable crowd. People who caught a glimpse of him considered themselves fortunate. 

Simone Ashley at IWC Schaffhausen

‍

Simone Ashley, Brad Pitt’s co-star in the film F1, made a special appearance at the IWC Schaffhausen booth. The brand has partnered with the upcoming film and released limited-edition timepieces as part of the collaboration. 

Hans Zimmer and Jerry Bruckheimer at IWC Schaffhausen

‍

Academy Award-nominated producer Jerry Bruckheimer joined IWC CEO Chris Grainger-Herr for a conversation, offering guests unique insights into the engineering of a film (F1) of this calibre. Hans Zimmer, the two-time Academy Award-winning composer behind the film’s score, was also present at the event.

Kylian Mbappé and Usain Bolt at Hublot

‍

Celebrating the 20th anniversary of the Hublot Big Bang, ambassadors Kylian Mbappé and Usain Bolt joined the star-studded bash. 

Summer McIntosh at TAG Heuer

‍

TAG Heuer brand ambassador Summer McIntosh is a three-time Olympic champion, four-time World Aquatics champion, and two-time Commonwealth Games gold medallist. She visited the brand booth at Palexpo, celebrating innovation, precision, and passion for motorsports. 

‍