De Bethune Makes its Mark on Dubai Watch Week 2023 with the Striking DBD Evergreen Timepiece

Kicking off its Dubai Watch Week campaign with a bang, luxury watchmaker De Bethune has introduced a 20-piece limited-edition DBD Evergreen (Ref. DBDRE) watch, combining a distinctive case design with a unique time display. Located at L’Auberson in the Jura mountain pastures of the canton of Vaud, Switzerland, De Bethune has developed no fewer than 31 calibres since its inception. Over the years, it has presented around 30 world premieres and registered a large number of patents, in addition to producing 230 one-off pieces.

Together with De Bethune CEO Pierre Jacques, Denis Flageollet, co-founder of the brand and master watchmaker, is taking the company to newer heights. The first DBD piece, launched in 2006, offered a unique interpretation of watchmaking, marking a significant milestone in the world of horology. De Bethune produced 39 DBD models, available in rose gold or white gold.

At this year’s Dubai Watch Week, the new DBD Evergreen variant gets a 42.6 mm Grade 5 titanium case. The plate that serves as a dial impresses watch buffs with a deep green colour. The dial shows off De Bethune waves, three rubies, and a plate bearing the brand’s name. The timepiece showcases a pocket watch-inspired bow attachment at 12 o’clock, protecting the crown with distinctive ogive-shaped lugs at 6 o’clock. 

There is a set of three correctors allowed for adjusting the calendar indications. The dial gets the famous Côtes de Genève decoration while the windows displaying time and day-date-month are small. The calendar aperture sits below the screwed-on De Bethune plaque, a single-line window with two visible jewels on the sides – pivots for the wheels.

The semi-circular window for the minutes is at the centre of the dial, with the minutes disc crawling at a calculated speed; the jumping hour aperture is at 6 o’clock. Powering the watch is the manual-winding Calibre DB2044, delivering a power reserve of five days, ensured by a self-regulating twin barrel. Turning the watch over showcases the open caseback in Grade 5 titanium. The watch is finished on an extra-supple alligator skin leather strap with a pin buckle in Grade 5 titanium.