Jaeger-LeCoultre Names Lenny Kravitz as its New Global Brand Ambassador

JLC is known for appointing international celebs, such as Benedict Cumberbatch, as its ambassadors. Kravitz is the latest celeb to join the club
Jaeger-LeCoultre Names Lenny Kravitz as its New Global Brand Ambassador
April 28, 2023
Jaeger-LeCoultre Names Lenny Kravitz as its New Global Brand Ambassador

At a time when digital space is growing on an unprecedented scale, more and more luxury brands seem keen on appointing celebrities as their global ambassadors across all platforms. In fact, it has become imperative for any brand to establish its unique voice and identity so that it can stand out. In this regard, having the right stakeholders or ambassadors can make a huge difference. The latest celebrity to join the league of extraordinary brand ambassadors in the world of horology is American singer-songwriter and actor Lenny Kravitz. Swiss luxury watch brand Jaeger-LeCoultre (JLC) has just roped in Kravitz as its global brand ambassador.

Lenny Kravitz joins Jaeger-LeCoultre as a global brand ambassador.

From Benedict Cumberbatch to Anya Taylor-Joy to Jackson Yee, Jaeger-LeCoultre is known for its partnerships with international celebrities. Incidentally, four-time Grammy winner Kravitz was spotted wearing a Reverso at the Oscars this year. Says Catherine Rénier, CEO, Jaeger-LeCoultre, “With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style.” 

In addition to being a singer, songwriter, musician, actor and more, Lenny Kravitz is a watch lover.

Born as Leonard Albert Kravitz, he is the only child of actor Roxie Rocker and NBC news producer Sy Kravitz. His music has always blended inspirations from rock, blues, funk and soul, fusing all into a unique and constantly evolving musical journey that is perfectly complemented by his distinctive personal style. Speaking on JLC, the 58-year-old musician says, “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me.” 

Lenny Kravitz wears the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon watch.

On the work front, Kravitz has returned to the big screen after eight years with Shotgun Wedding and has also signed Cutman, whose dates are yet to be announced. With his 11 studio albums — 40 million copies have sold worldwide — this multidimensional artist has effortlessly segued into films, appearing as Cinna in the box-office hits, The Hunger Games and The Hunger Games: Catching Fire. Kravitz has also appeared in such critically-acclaimed films as Precious and The Butler

The reverse side of the Jaeger-LeCoultre Reverso Tribute Tourbillon that Lenny Kravitz wears.

As an entrepreneur, he founded Kravitz Design Inc, a New York City-based company, in 2003. The company has portfolios in commercial and residential areas. Among its clients are the Morgans Hotel Group, Swarovski Crystal and The Setai Group.

Image Credits: Jaeger-LeCoultre